Technical Search Engine Optimisation
Technical SEO is used to make sure that all major search engines can find and index your website correctly.
What is Technical SEO?
My definition of Technical SEO
Imagine your website like it’s a car. It may look nice, have great features, have many seats, but if the engine is damaged, you can’t do anything with it!
If you’re webmaster, marketer, or business owner, sometimes is hard to notice advanced technical issues on your website. Unfortunately, these Technical Search Engine Optimisation errors can and will hold your website back whether if it’s in the search engine result pages, user conversion funnel, or even basic site navigation (slow site speed, page errors, and more).
A good Technical SEO Campaign will make your site faster, get rid of 404 and 301 page responses, and focus everything on fast and easy navigation.
Technical SEO Consultancy
In the past ten years or so, I’ve learned a lot of things about Technical SEO analysis. There are many technical factors that influence search engines into ‘penalising‘ your website in the SERP. Site speed, 404 page errors, faulty Structured Data (schema.org) snippets, missing SSL certifications are elements that can penalise your site.
I provide advanced Technical SEO solutions so you don’t have to worry about search engines ignoring your website. I use the latest and most effective premium Search Engine Optimisation tools to determine and fix Technical SEO issues. Screaming Frog, Ahrefs, Google Search Console, Google Analytics to name a few.
Freelance Technical SEO Services
Site Speed, or Page Speed, is a Technical SEO aspect that influences your rankings, user bounce rate, and overall site navigation score. Having a slow website will stop you from reaching your full potential. You can’t have a good SEO campaign without good page speed.
XML Sitemaps and/or HTML Sitemaps are used for websites to crawl and index webpages and files. It’s essential to have a clear Sitemap for search engines to better understand your site structure. Sitemaps are the main link between websites and search engines.
Everybody uses Google Analytics for getting accurate metrics on their website. But are you using it correctly? Do you have proper Views structured, proper Goals set up? If not, I can take care of setting your Google Analytics straight for appropriate data reading.
Google Tag Manager
Are you using Google Tag Manager for implementing advanced tag triggers for various external elements like Facebook Pixel, Google Analytics, Google Search Console, Structured Data (schema.org) snippets, and more tracking elements? Well, if not, you definitely should!
Google Search Console is Google’s main technical tool to let webmasters know when something is wrong with their website. Within this dashboard, you can do magic when it comes to page errors, sitemaps, setting up new websites, disavowing bad links, and much more.
Structured Data, Schema.org, Rich Snippets, are code elements that inform search engines of special website functions or information you have. If used properly, these code snippets can give you special treatment in the SERP (like star ratings and other graphs).
Sometimes, due to site updates, site migrations, and other events, page URLs might change. These changes will directly affect your rankings as they generate 301, 404, and other page responses. Errors like these need to be fixed for proper page authority transfer.
A common issue these days is websites not being secure (SSL certificates). Having an HTTP link to your server (and not HTTPS) will affect rankings as Google officially penalises non-secured sites. Having a secured website in 2019 and beyond is crucial for SEO!